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May 13, 2005
Media Activism 101
There were three good strategies outlined by Nan Rubin and followed up by many others in the room:
Strategy 1 – own our own media
Simple concept; if activists own media, then they're probably going to be receptive to activism.
Strategy 2 – use the corporates
Of course if you can get your message on CNN or even FOX, you're getting a free ride into a market you can't buy (unless you're rupert murdoch). Some expressed skepticism to this strategy later in the session with suggestions for more direct action against them if you get close enough for an interview.
Strategy 3 – change the rules
Media distribution is always being reinvented, and it makes the corpos nervous. More new ideas can make a dent in the landscape. Some interesting ideas I heard: take your favorite magazines to the dentist's office and swap 'em in for Vanity Fair or whatever, pull the cables out of news vans (but maybe only if they're giving coverage that hurts), giving out flyers to disinformed special interest groups (like the minutemen of Arizona). We should all invent our own, and tell our friends to pitch in. It might even be fun.
Posted by drew at May 13, 2005 04:12 PM